Re-open Ayers Rock
Summit July 2018
It's impossible to put a dollar figure on the social cost of the closure - the loss of awe and wonder for 100,000s of visitors, but we can estimate the economic damage and it is extraordinary.
The simple joy of walking the track to the summit of Ayers Rock and basking in the glorious desert scenery was the essential red centre experience Australia was known for, for decades. It seems it's considerably less attractive to tourists with the climbing ban in place. Which other country shuts off its natural wonders to the public and so eagerly shoots itself in the foot and causes so much damage for irrational reasons?
Figures from Parks Australia show a three year average (2014-2016) of 295,000 visitors prior to the ban being announced in late 2017. Visitor numbers exploded between 2017 and the end of 2019 as 1000s and 1000s of people tried to climb before the ban - figures for 2018-2019 show a whopping 395,338 park visitors, just shy of the Sydney Olympic year (2000) record of 396,456! Since the climb closure, tourism in the red center has languished. It was smashed by ridiculous travel restrictions during the covid pandemic. Visitor numbers post-covid with the ban in place (2022-2025), average 251,000 visitors per year, down 44,000 visitors annually since the prior the ban on climbing being announced (figures from Parks Australia Annual report 2025).
The cost for red centre travel in Australia is extraordinary. Average travel and accommodation costs for a "budget" three day Ayers Rock visit are put at $1000 per person (AI), higher for better accommodation and more tour options, and up to $4000 for a luxury visit that might include a helicopter flight near the Rock.
Uluru has now become a circus as managers attempt to replace the simple majesty of the "Climb" experience with a side show alley of carnival attractions. The park is being turned into a crass Disneyland-like experience -Drone shows (from $310 per adult), plastic lights littering the desert dunes ($50) and segways ($190) around the "base". The ridiculous bans on photography remain ("no one owns the copyright on these beautiful natural formations" - Ken Duncan 2010).
The Uluru "Blimp" - SkyShip Uluru (2018) - failed to deliver!
Using the budget figure of $1000 per visitor, the total annual loss to the economy due to the climbing ban given the drop in visitation, is at least $44,000,000 (yes $44 million!) per annum. Lost income to Mutijulu owners (25% of the $38 gate fee) is $418k per annum - I'm sure that loss is being felt.
With common sense rational decisions being made about public access to the summits of the Glass House Mountains, and Mt Warning, it is long overdue that we look towards reopening our greatest tourist asset. Not only for economic reasons, but also to allow the world back into one of the most awe-inspiring experiences of the natural world on the planet.
We are looking to open a dialogue with Park owners and managers about reopening the Ayers Rock climb.
The closure was based on myths and lies - the truth will win in the end.
REOPEN AYERS ROCK!
Watch this space!


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